PRI"S EFFORTS AT "BRANDING": In an critical article in el Norte today, you can read about PRI's attempts to position itself as the party of "experience in governing." PRI is also planning to attack President Vicente Fox by claiming that he hasn't produced the changes that he promised.

The article notes that PRI, the party that ruled Mexico for most of the twentieth century and against whom Fox was campaigning for change, is opening itself up to charges of cynicism. Check out PRI's official website here, though. They've at least got some cool design concepts. I like the spinning party button. Fox's website (here) is pretty slick, too.