FOX LOSES ONE
Let's hope that this is a harbinger of things to come in this litigation. Al Franken and his publisher are probably getting more than enough free publicity to cover any additional attorney's fees arising from this case -- and lots of people are buying the book just to tick Fox off -- but that does not excuse Fox's petulant and bullying attempt to protect its "brand image" and the image of its "talent" from being taken down a peg by Franken's satire. On a purely moral level, Fox should draw the appropriate lessons from its own treatment of other media outlets such as the NYT (regular whipping boy, mentioned by name, on the air): if you dish it out, be prepared to take it, folks.
MORE: Fox's public defense is that it is simply protecting its trademark and trying to keep the phrase "fair and balanced" from "slip[ping] into the public domain." See Jim Pinkerton's comments here. But that is too stark; clearly there is some room for discretion on the part of the company here. Moreover, the phrase had an existence before Fox trademarked it and surely that is relevant for our assessment of the situation. It can't be the case that Fox now owns a common phrase and can require permission from anyone else who wants to use it outside of the narrow realm of selling news commentary infotainment. How it has come about that the phrase "fair and balanced" can even be trademarked is another story that I want to know more about; again, I don't know anything about trademark law. From a layman's perspective, however, I find it hard to see how it's necessary for Fox to make a big show of protecting its trademark in cases at the margins. According to the news reports, Judge Chin claims that this is an "easy case." Do judicially prevailing standards of vigorous and continuous trademark protection require companies to litigate even in such "easy cases"? Given the clear threats to freedom of expression involved here -- and the clear danger that a contrary ruling would grant corporations more power to crush dissent in the name of protecting brand images -- isn't the common sense approach of Judge Chin easily predictable before the case even is filed?
MORE: Go to Kos for some fair and balanced commentary. I refuse to put quotes around that phrase any more. I own the English language as much as Rupert Murdoch does, even when I'm talking about news commentary!



